When you are choosing life insurance, make sure you are only paying for what you need. Think about what your life insurance will need to cover. It may need to pay for the funeral, a mortgage, or college for kids. Or if you have a separate account for your children's college, you would not want to pay for that.
When purchasing a life insurance policy, a great tip is to not make your insurance planning a complicated matter. You should aim to keep it as simple as possible. Since life insurance is meant to protect you, the policy you select should be the one that best fits your needs.